:root {
  --plum-deep: #2a1220;
  --plum: #6b1f3a;
  --rust: #c0562a;
  --rust-text: #9c3f17;
  --clay: #a8574a;
  --gold: #d9a441;
  --paper: #fff;
  --tint: #faf4f0;
  --ink: #2a1220;
  --muted: #5a4650;
  --line: #e6d8d2;
  --serif: Georgia, "Iowan Old Style", "Palatino Linotype", "Times New Roman", serif;
  --sans: system-ui, -apple-system, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-padding-top: 1rem; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 1.125rem/1.65 var(--sans);
}
img { max-width: 100%; height: auto; display: block; }
[hidden] { display: none !important; }

h1, h2, h3 { font-family: var(--serif); line-height: 1.2; color: var(--plum-deep); margin: 0 0 .6em; font-weight: 700; }
h1 { font-size: clamp(2.4rem, 7vw, 3.75rem); }
h2 { font-size: clamp(1.75rem, 4.5vw, 2.4rem); }
h3, .h3 { font-size: 1.35rem; }
p, ul, dl { margin: 0 0 1.1em; }
a { color: var(--plum); text-underline-offset: .18em; }
a:hover { color: var(--rust-text); }
:focus-visible { outline: 3px solid var(--rust-text); outline-offset: 3px; border-radius: 2px; }

.sr { position: absolute; width: 1px; height: 1px; margin: -1px; padding: 0; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }
.skip { position: absolute; left: .5rem; top: -4rem; background: var(--plum-deep); color: #fff; padding: .75rem 1rem; z-index: 10; }
.skip:focus { top: .5rem; }

.wrap { width: 100%; max-width: 70rem; margin: 0 auto; padding: 0 1rem; }
.narrow { max-width: 46rem; }
.center { text-align: center; }
.plain { list-style: none; padding: 0; }
.plain-list { list-style: none; padding: 0; }
.label { font-size: .8rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); }
.eyebrow { font-size: .85rem; font-weight: 700; letter-spacing: .06em; text-transform: uppercase; color: var(--rust-text); margin-bottom: .4em; }
.lede { font-size: 1.3rem; line-height: 1.55; color: var(--plum-deep); }

/* Brand device: segmented plum–rust–clay–gold rule */
.rule { height: 6px; background: linear-gradient(90deg, var(--plum) 0 25%, var(--rust) 25% 50%, var(--clay) 50% 75%, var(--gold) 75% 100%); }

/* Header */
.site-header { background: var(--paper); }
.header-row { display: flex; flex-wrap: wrap; align-items: center; justify-content: space-between; gap: .25rem 1rem; padding-top: .5rem; padding-bottom: .5rem; }
.wordmark { font-family: var(--serif); font-size: 1.6rem; font-weight: 700; color: var(--plum-deep); text-decoration: none; min-height: 44px; display: inline-flex; align-items: center; }
.nav { list-style: none; display: flex; flex-wrap: wrap; gap: 0 .25rem; padding: 0; margin: 0; }
.nav a { display: inline-flex; align-items: center; min-height: 44px; padding: 0 .7rem; color: var(--ink); text-decoration: none; font-weight: 600; }
.nav a:hover { color: var(--rust-text); text-decoration: underline; }
.nav a[aria-current="page"], .wordmark[aria-current="page"] { text-decoration: underline; text-decoration-color: var(--rust); text-decoration-thickness: 3px; text-underline-offset: 6px; }
.header-cta { display: inline-flex; }
nav { order: 3; width: 100%; }

@media (min-width: 56rem) {
  nav { order: 0; width: auto; margin-left: auto; }
}

/* Buttons */
.btn { display: inline-flex; align-items: center; justify-content: center; min-height: 44px; padding: .55rem 1.3rem; border-radius: 4px; font-weight: 700; text-decoration: none; border: 2px solid transparent; line-height: 1.2; text-align: center; }
.btn-primary { background: var(--plum); color: #fff; border-color: var(--plum); }
.btn-primary:hover { background: var(--plum-deep); color: #fff; }
.btn-secondary { background: transparent; color: var(--plum); border-color: var(--plum); }
.btn-secondary:hover { background: var(--plum); color: #fff; }
.btn-gold { background: var(--gold); color: var(--plum-deep); border-color: var(--gold); }
.btn-gold:hover { background: #fff; color: var(--plum-deep); }
.btn-light { background: transparent; color: #fff; border-color: #fff; }
.btn-light:hover { background: #fff; color: var(--plum-deep); }
.btn-text { padding-left: 0; padding-right: 0; justify-content: flex-start; text-decoration: underline; color: var(--plum); }
.btn-text::after { content: "\00a0\2192"; }
.actions { display: flex; flex-wrap: wrap; gap: .75rem; margin-bottom: 1rem; }
.center-actions { justify-content: center; }
.small-link a { display: inline-flex; align-items: center; min-height: 44px; }

/* Hero */
.hero { padding: 2rem 0 2.5rem; background: linear-gradient(180deg, var(--tint), var(--paper)); }
.hero-grid { display: grid; gap: 2rem; align-items: center; }
.headline { font-family: var(--serif); font-size: 1.3rem; color: var(--rust-text); line-height: 1.4; }
.statement { font-size: 1.25rem; max-width: 36rem; }
.hero-media { display: block; text-decoration: none; color: var(--ink); }
.hero-caption { display: block; margin-top: .6rem; font-size: .95rem; color: var(--muted); }
@media (min-width: 56rem) {
  .hero { padding: 4rem 0; }
  .hero-grid { grid-template-columns: 1.05fr 1fr; gap: 3.5rem; }
}

/* Image frames and placeholders */
.video-frame { position: relative; display: block; aspect-ratio: 16 / 9; overflow: hidden; border-radius: 6px; background: var(--plum-deep); }
.video-frame img { width: 100%; height: 100%; object-fit: cover; }
.ph { position: absolute; inset: 0; background: radial-gradient(circle at 70% 20%, var(--rust) 0, transparent 55%), linear-gradient(135deg, var(--plum-deep), var(--plum)); }
.ph::after { content: ""; position: absolute; left: 0; right: 0; bottom: 0; height: 8px; background: linear-gradient(90deg, var(--plum) 0 25%, var(--rust) 25% 50%, var(--clay) 50% 75%, var(--gold) 75% 100%); }
.play { position: absolute; left: 50%; top: 50%; width: 64px; height: 64px; margin: -32px 0 0 -32px; border-radius: 50%; background: rgba(255,255,255,.95); color: var(--plum); display: flex; align-items: center; justify-content: center; }
.play svg { margin-left: 3px; }

/* Credibility strip */
.strip { background: var(--plum-deep); color: #fff; padding: 2rem 0; border-top: 6px solid var(--gold); }
.strip-list { list-style: none; margin: 0; padding: 0; display: grid; grid-template-columns: repeat(2, 1fr); gap: 1.5rem 1rem; }
.strip-list li:last-child { grid-column: 1 / -1; }
.figure { display: block; font-family: var(--serif); font-size: 1.6rem; font-weight: 700; color: var(--gold); line-height: 1.2; }
.fig-label { display: block; font-size: .95rem; color: #f3e6ec; line-height: 1.4; margin-top: .25rem; }
@media (min-width: 56rem) {
  .strip-list { grid-template-columns: repeat(5, 1fr); gap: 1.5rem; }
  .strip-list li:last-child { grid-column: auto; }
}

/* Sections */
.section { padding: 3rem 0; }
.section.tint { background: var(--tint); }
.page-head { padding: 2.5rem 0 1rem; border-bottom: 1px solid var(--line); background: var(--tint); }
.page-head h1 { margin-bottom: .3em; }
.page-head .lede { max-width: 42rem; }
.crumb a { display: inline-flex; align-items: center; min-height: 44px; }
.section-link { margin-top: 2rem; }
@media (min-width: 56rem) { .section { padding: 4.5rem 0; } }

/* Cards */
.grid { display: grid; gap: 1.75rem; grid-template-columns: 1fr; }
.card { display: flex; flex-direction: column; background: #fff; border: 1px solid var(--line); border-radius: 8px; overflow: hidden; }
.card-media { border-radius: 0; }
.card-body { padding: 1.25rem 1.25rem .5rem; display: flex; flex-direction: column; flex: 1; }
.card h3 a { color: var(--plum-deep); text-decoration: none; }
.card h3 a:hover { text-decoration: underline; }
.card .role { font-size: 1rem; color: var(--muted); }
.card-link { margin-top: auto; margin-bottom: .25rem; }
.card-small .card-body { padding-top: 1.5rem; }
.card-small { border-top: 6px solid var(--clay); }
.card-small .card-link .btn-text { min-height: 44px; }
@media (min-width: 44rem) { .grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 64rem) { .grid:not(.grid-2) { grid-template-columns: repeat(3, 1fr); } }

/* Capabilities */
.caps { list-style: none; margin: 0; padding: 0; display: grid; gap: 1.5rem; grid-template-columns: 1fr; }
.caps li { border-left: 6px solid var(--gold); padding-left: 1rem; }
.caps h3 { margin-bottom: .25em; }
.caps p { margin: 0; }
@media (min-width: 44rem) { .caps:not(.caps-list) { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 64rem) { .caps:not(.caps-list) { grid-template-columns: repeat(3, 1fr); } }

/* Bands */
.band { background: var(--plum); color: #fff; padding: 2.5rem 0; }
.band h2 { color: #fff; }
.band .availability { font-weight: 700; color: var(--gold); margin: 0; }
.contact-band { background: var(--plum-deep); color: #fff; padding: 3.5rem 0; border-top: 6px solid var(--gold); }
.contact-band h2 { color: #fff; }
.contact-band :focus-visible, .band :focus-visible, .site-footer :focus-visible { outline-color: var(--gold); }

/* About */
.about-grid { display: grid; gap: 2rem; align-items: start; }
.headshot { width: 100%; max-width: 20rem; aspect-ratio: 4 / 5; object-fit: cover; border-radius: 8px; border-bottom: 6px solid var(--gold); }
.timeline { list-style: none; padding: 0; }
.timeline li { padding: .4rem 0; border-bottom: 1px solid var(--line); }
@media (min-width: 48rem) { .about-grid { grid-template-columns: 20rem 1fr; gap: 3rem; } }

/* Case study */
.case-grid { display: grid; gap: 2.5rem; }
.videos { display: grid; gap: 1.75rem; grid-template-columns: 1fr; margin-bottom: 2rem; }
.video { margin: 0; }
.video-link { display: block; color: var(--ink); text-decoration: none; }
.video-cta { display: inline-flex; align-items: center; min-height: 44px; font-weight: 700; color: var(--plum); text-decoration: underline; }
.video figcaption { font-size: 1rem; color: var(--muted); }
.embed { position: relative; aspect-ratio: 16 / 9; }
.embed iframe { position: absolute; inset: 0; width: 100%; height: 100%; border: 0; border-radius: 6px; }
.case-side { background: var(--tint); border-top: 6px solid var(--gold); padding: 1.25rem; border-radius: 6px; align-self: start; }
.case-side dt { font-size: .8rem; font-weight: 700; letter-spacing: .08em; text-transform: uppercase; color: var(--muted); margin-top: 1rem; }
.case-side dt:first-child { margin-top: 0; }
.case-side dd { margin: .2rem 0 0; }
.case-side .plain li { margin-bottom: .3rem; }
.pager { border-top: 1px solid var(--line); }
.pager-row { display: flex; flex-wrap: wrap; justify-content: space-between; gap: .5rem 2rem; padding-top: .75rem; padding-bottom: .75rem; }
.pager a { display: inline-flex; flex-direction: column; justify-content: center; min-height: 44px; padding: .5rem 0; }
@media (min-width: 44rem) { .videos.videos { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 64rem) { .case-grid { grid-template-columns: 1fr 22rem; } }

/* Work filter */
.filter-bar { margin-top: 1.5rem; }
.filter-label { margin-bottom: .5rem; }
.filters { list-style: none; padding: 0; margin: 0 0 .5rem; display: flex; flex-wrap: wrap; gap: .5rem; }
.filter { min-height: 44px; padding: .4rem 1rem; font: inherit; font-weight: 600; background: #fff; color: var(--plum); border: 2px solid var(--plum); border-radius: 999px; cursor: pointer; }
.filter:hover { background: var(--tint); }
.filter[aria-pressed="true"] { background: var(--plum); color: #fff; }
.filter-status { font-size: 1rem; color: var(--muted); margin: 0; }

/* Contact */
.contact-list { list-style: none; padding: 0; }
.contact-list li { padding: .75rem 0; border-bottom: 1px solid var(--line); display: flex; flex-direction: column; }
.contact-list a { display: inline-flex; align-items: center; min-height: 44px; }
.contact-big { font-family: var(--serif); font-size: 1.5rem; overflow-wrap: anywhere; }

/* Footer */
.site-footer { background: var(--plum-deep); color: #f3e6ec; margin-top: 0; }
.site-footer a { color: #fff; }
.site-footer a:hover { color: var(--gold); }
.footer-row { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 1rem 2rem; padding-top: 2rem; padding-bottom: 2rem; }
.footer-name { font-family: var(--serif); font-size: 1.4rem; color: #fff; margin: 0; }
.footer-links { list-style: none; padding: 0; margin: 0; }
.footer-links a { display: inline-flex; align-items: center; min-height: 44px; }

@media (prefers-reduced-motion: no-preference) {
  .btn, .filter { transition: background-color .15s, color .15s; }
}
@media print { .site-header, .site-footer, .filter-bar { display: none; } }

/* Client-acquisition additions */
.narrow-text { max-width: 44rem; }
.sub-h { margin-top: 2.5rem; }
.tracks { display: grid; gap: 1.75rem; grid-template-columns: 1fr; margin-top: 2rem; }
.track { background: #fff; border: 1px solid var(--line); border-top: 6px solid var(--rust); border-radius: 8px; padding: 1.5rem 1.25rem .75rem; display: flex; flex-direction: column; }
.track:nth-child(2) { border-top-color: var(--gold); }
.track h3 a { color: var(--plum-deep); text-decoration: none; }
.track h3 a:hover { text-decoration: underline; }
.track .who { color: var(--muted); font-size: 1rem; }
.ticks { list-style: none; padding: 0; margin: 0 0 1.1em; }
.ticks li { position: relative; padding-left: 1.4rem; margin-bottom: .4rem; }
.ticks li::before { content: ""; position: absolute; left: 0; top: .7em; width: .6rem; height: .6rem; background: var(--gold); border-radius: 1px; }
.track .card-link { margin-top: auto; }
@media (min-width: 48rem) { .tracks { grid-template-columns: repeat(2, 1fr); gap: 2rem; } }

.steps { list-style: none; counter-reset: step; margin: 0; padding: 0; display: grid; gap: 1.5rem; grid-template-columns: 1fr; }
.steps li { counter-increment: step; border-top: 6px solid var(--clay); background: #fff; padding: 1rem 1.25rem; border-radius: 0 0 6px 6px; }
.steps h3::before { content: counter(step) ". "; color: var(--rust-text); }
.steps p { margin: 0; }
@media (min-width: 48rem) { .steps { grid-template-columns: repeat(4, 1fr); } }

.service-list { list-style: none; padding: 0; margin: 0 0 1.5rem; }
.service-list li { border-left: 6px solid var(--gold); padding-left: 1rem; margin-bottom: 1.5rem; }
.service-list h3 { margin-bottom: .2em; }
.service-list p { margin: 0; }
.proof-links li { margin-bottom: .25rem; }
.proof-links a, .other-track a { display: inline-flex; align-items: center; min-height: 44px; }
.case-main h2 { margin-top: 1.75rem; }
.case-main h2:first-child { margin-top: 0; }

/* Start a project form */
.form { margin-top: .5rem; }
.field { margin: 0 0 1.5rem; padding: 0; border: 0; min-width: 0; }
.field label, .field legend { display: block; font-weight: 700; margin-bottom: .4rem; padding: 0; }
.req { font-weight: 400; color: var(--rust-text); }
.opt { font-weight: 400; color: var(--muted); }
.field input[type="text"], .field input[type="email"], .field input[type="tel"], .field select, .field textarea, #request-preview {
  width: 100%; min-height: 44px; padding: .6rem .75rem; font: inherit; color: var(--ink); background: #fff; border: 2px solid #7a6570; border-radius: 4px;
}
.field textarea, #request-preview { min-height: 8rem; line-height: 1.5; }
.field input:focus-visible, .field select:focus-visible, .field textarea:focus-visible, #request-preview:focus-visible { outline: 3px solid var(--rust-text); outline-offset: 2px; }
.field [aria-invalid="true"] { border-color: #a4161a; }
.choice { display: flex; align-items: center; min-height: 44px; gap: .75rem; }
.choice input { width: 1.5rem; height: 1.5rem; margin: 0; accent-color: var(--plum); flex: none; }
.choice label { display: flex; align-items: center; min-height: 44px; flex: 1; margin: 0; font-weight: 400; }
.field-error { color: #a4161a; font-weight: 700; margin: .4rem 0 0; }
.form-errors { border: 3px solid #a4161a; background: #fdf1f1; padding: 1rem 1.25rem; border-radius: 6px; margin-bottom: 1.5rem; }
.form-errors:focus-visible { outline: 3px solid var(--plum-deep); }
.error-title { font-weight: 700; margin: 0 0 .4rem; color: #7d1014; }
.form-errors ul { margin: 0; padding-left: 1.25rem; }
.form-errors a { display: inline-flex; align-items: center; min-height: 44px; color: #7d1014; }
.form-status { font-weight: 600; color: var(--plum-deep); }
.notice { border-left: 6px solid var(--gold); background: var(--tint); padding: 1rem 1.25rem; }
.fine { font-size: 1rem; color: var(--muted); }
#preview-box { margin: 1.5rem 0; }
#preview-box label { display: block; font-weight: 700; margin-bottom: .4rem; }
@media (prefers-reduced-motion: reduce) { * { scroll-behavior: auto !important; transition: none !important; animation: none !important; } }
.site-footer .btn-gold, .site-footer .btn-gold:hover { color: var(--plum-deep); }
.site-footer .btn-gold:hover { background: #fff; }